The Yorkie bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men. In the 1980s television ads for the Yorkie bar featured truck drivers. In 2001, the ad campaign made this more explicit with the slogan and wrapper tagline It's not for girls, which caused controversy. Nestlé also received complaints about this campaign from Norwegian and UK customers, who found it sexist and distasteful. In 2006 a special edition that was for girls was sold, wrapped in pink.
For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky").
Yorkie was previously composed of six chunks of chocolate, with each chunk featuring one letter from the Yorkie name. More recently, in an effort to reduce cost, the number of chunks has been reduced to five, with "Yorkie" written in full on each chunk.
Sitting on the shelf in our "Candy from the UK" section, it does illicit a lot of attention. I suppose they did something right as controversy sells!
I would use my usual line about coming down to our Candy Shop and grabbing one but, remember, "Its Not For Girls!", unless you can find that pink one.
Stay Sweet
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